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Our approach
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The Marine Stewardship Council is an international non-profit organisation. We recognise and reward efforts to protect oceans and safeguard seafood supplies for the future.
We want future generations to be able to enjoy seafood and oceans full of life, forever.
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Everyone wants a healthy future for our oceans. Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.
The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.
Read or download the MSC Annual Report and other documents. For 20 years we've been part of a team effort to keep oceans healthy and seafood sustainable.
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